Welcome to the Hive, CaseFox.
Rajeev, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. CaseFox is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US solo and small law firm mapped, the ~120,000 that look like CaseFox's best-fit customers, and three campaigns we'd run for CaseFox in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for CaseFox.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a compliance-driven purchase trigger, and a bootstrapped team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 60,000 to 80,000 more of your best customers?
You already have the dream ones: the small law firms that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 60,000 to 80,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a small law firm.
Every licensed US attorney sits in a public state bar roll with admission date, status, and firm address. We build the list from bar rolls and Secretary of State filings, enrich the buyers, and time the sends to renewal and compliance deadlines.
You're the first supplier that comes to mind.
We'll actively monitor all 400,000 US law offices with fewer than 20 attorneys and reach out when the right signal shows up, so CaseFox is the first name a solo attorney thinks of when practice management comes up.
- New solo bar admissionState bar attorney search shows new admittees listing a private practice address.
- New law firm formationSecretary of State filings show a new law PC or LLC registered.
- Attorney exits firm to soloBar roll status changes from named firm to self-employed or a new firm.
- Trust account compliance deadlineState bar IOLTA certification deadlines push firms to fix manual trust books.
- Paralegal or legal assistant hiringIndeed and LinkedIn postings signal caseload growth outpacing current billing tools.
- Bar dues and license renewalAnnual renewal windows are when firms reset software and vendor budgets.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from state bar attorney rolls, Secretary of State business filings, and IOLTA compliance notices. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Rajeev, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.